Recent Atkins News
Planned Update – Last chance to save Atkins History
An update regarding the launch of our new Atkins® online Community and Mobile App. Read More
Special Announcement: New Atkins® Community and Mobile App Coming Soon!
We’ve been hard at work enhancing our Atkins website, community and mobile app with an intuitive design, modern new look and enhanced functionality! Read More
Worried She Wouldn’t Live to See Her Daughter Grow Up, This Mom Lost 268 Lbs.
Mary Woodka-Ullery tried a few crash diets, which didn’t work, before finding Atkins in March 1998. Check out her story on People.com! Read More
Recent Press Releases
Atkins Launches “Any Questions?” Campaign with Brand Spokesperson Rob Lowe
Leading Low Carb Lifestyle Brand Extends Lowe’s Partnership for Three Years Including Equity Interest and Creative Strategic Partnership DENVER, January 2, 2020 – Atkins is kicking off 2020 with a new integrated national marketing campaign, “Any Questions?” featuring brand spokesperson Rob Lowe. Lowe answers questions from consumers that came in through social media, busting myths Read More
Atkins Nutritionals, Inc. Launches “Choose Wisely” Campaign with Brand Spokesperson Rob Lowe
DENVER, CO – DECEMBER 18, 2018 – Atkins Nutritionals, Inc. is kicking off 2019 with a new national advertising campaign, “Choose Wisely” that will continue to focus on educating consumers about making smart choices about the foods they eat, and avoiding excess carbohydrates and sugar. The multi-marketing campaign features brand spokesperson Rob Lowe. “We’ve seen Read More
New Report Shows Viability of Reversing Cost of Diabetes, Driving Significant Savings Impact
NEW YORK CITY (November 1, 2018) – As Americans head to the polls this coming Tuesday, a top issue for all voters is the rising cost of healthcare. A new report has found that addressing chronic diseases, and in particular diabetes, could save tens of billions of dollars in healthcare costs annually. Released today in Read More